We talk a lot about curcumin here at Nature Squared - and for good reason. It’s the star of the show in our TURMERIC [blend], and one of the most studied natural compounds out there when it comes to inflammation and long-term health.

But what exactly is curcumin? And why does it matter how much you’re getting - or more importantly, how well your body absorbs it?

Let’s break it down.

What is Curcumin?

Curcumin is the active compound found in turmeric root - the bright yellow spice you might know from curries, golden lattes ... or, more commonly these days, your daily supplement blend.

It’s what gives turmeric its colour, but more importantly, it’s where the real health benefits live. Curcumin is a powerful natural anti-inflammatory and antioxidant, studied for its effects on everything from joint health to gut function to brain ageing.

Sounds impressive, right? Well, yes ... but there’s a catch.

The Absorption Problem

Curcumin is famously hard for the body to absorb on its own. You could take thousands of milligrams a day, but without the right support, your body will absorb very little - and the rest will just pass through (or as we like to say... you’ll just end up with a very expensive high curcumin wee).

That’s why we don’t just focus on how much curcumin is in a product — we focus on how much your body can actually use.

Potency + Absorption = Real Results

You’ll see some turmeric supplements shouting about “2000mg” or “3000mg” of turmeric. But here’s the thing: if your body can’t absorb that much curcumin, it’s not doing you much good ... you are literally flushing money down the toilet!

At Nature Squared, we take a smarter approach:

• Our TURMERIC [blend] contains 95% curcumin extract, not just powdered turmeric.

• We combine it with a dual-delivery system:

  • MCTs (from coconut oil) help transport curcumin through the gut wall.

  • Black pepper extract (piperine) boosts absorption by slowing down how quickly the body breaks it down.

This means your body can actually absorb and use the curcumin — so you feel the benefits where it counts.

More Isn’t Always Better

We’re proud of the potency in our formula - but we’re even prouder of how bioavailable it is. That’s the sciencey way of saying your body can take it in and put it to work.

Because when it comes to supplements, it’s not about throwing in the biggest numbers for the label - it’s about delivering what actually works.

The Bottom Line

Curcumin is an incredible natural compound - but it’s only as effective as your body’s ability to absorb it. At Nature Squared, we’ve designed TURMERIC [blend] with this in mind, using high-quality curcumin extract and a proven delivery system that makes all the difference.

Less waste. More benefit. A smarter way to supplement.
Feel better naturally.